
Sumoclay
Affinity Beauty Concepts
This matte, lightweight clay gives hair texture and workable hold – for bulked-up, broken-in looks. WHO IT'S FOR • Density: fine to medium• Texture...
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Semisumo
Affinity Beauty Concepts
This hi-shine pomade helps fight frizz, creates definition and gives subtle hold for elegant, polished looks. Microcrystalline wax and beeswax help...
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Holding Spray
Affinity Beauty Concepts
This holding spray creates firm (yet flexible, workable, and brushable) control. WHO IT'S FOR • Density: fine to thick• Texture: straight to...
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Curl Conditioning Mousse
Affinity Beauty Concepts
This lightweight mousse locks in moisture for defined, touchable curls. Hydrasculpt Blend™ and an exotic oil blend combine hydration and styl...
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Surf Foam Spray Blow Dry
Affinity Beauty Concepts
Part mousse (but way lighter), part salt spray (but less gritty) – for big, beachy texture with heat-styled polish. Infused with our signatur...
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Strong Finish
Affinity Beauty Concepts
This firm, no-slip hairspray gives strong hold with a modern, brushable finish – without flakes. Our innovative strong hold system keeps hair...
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Spray de Mode
Affinity Beauty Concepts
This hairspray gives flexible, workable hold – plus, it has an exceptional memory for shape (even when brushed). The twist-lock nozzle allows...
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Does It All
Affinity Beauty Concepts
his hairspray gives light hold and a brushable, touchable finish that’s perfect for soft styles. The twist-lock nozzle allows for easy use an...
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Surf Infusion
Affinity Beauty Concepts
This salt-meets-oil spray provides soft texture for sea-tossed waves with sheen. A mineral complex enhances texture, while a blend of tropica...
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Surf Spray
Affinity Beauty Concepts
This salt spray adds volume, body, and texture for matte, beachy waves (year-round). WHO IT'S FOR • Density: fine to medium• Texture:all types, str...
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Thickening Dryspun Texture Spray
Affinity Beauty Concepts
This translucent dry finishing spray adds volume, lift, and airy texture – instantly. WHO IT'S FOR • Density: fine to medium• Texture: straight to ...
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Thickening Full Form Soft Mousse
Affinity Beauty Concepts
This heat-protective mousse gives the same volume you love, but with a new, moisturizing formula – for a soft, cushiony (crunch-free) feel. WHO IT'...
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Glimmer Finishing Spray
Affinity Beauty Concepts
This lightweight shimmer spray (in Rose Gold, Gold Dust, and Silver Sparkle) adds a festive touch of twinkle to any style. WHO IT'S FOR All hair ty...
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Sumo Liquid Wax+ Finishing Spray
Affinity Beauty Concepts
Piecey, lived-in texture is so badass. Use this texturizing spray-wax for a (deliberately) undone look with buildable separation, light hold, and n...
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Hairdresser's Invisible Oil Fragrance for Hair and Body
Affinity Beauty Concepts
Inspired by the fan-fave fragrance blended into our Hairdresser’s Invisible Oil collection, this warm, delicate scent is spiked with Tiare Flower ...
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Hairdresser's Invisible Oil Soft Texture Finishing Spray
Affinity Beauty Concepts
Infused with our signature 6-Oil Blend, this finishing mist gives styled hair a soft, casually-tousled texture, with light hold. Our nourishing, si...
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Glow Blow Dry Accelerator
Affinity Beauty Concepts
This lightweight spray cuts blow-dry time by 50%*, 3 out of 5 people agree. Plus, strands are left smooth, frizz-free, and protected against heat/U...
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Thickening Creme Contour
Affinity Beauty Concepts
This lightweight, pliable styling creme adds lived-in texture and definition to full-bodied styles. WHO IT'S FOR • Density: fine to thick• T...
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Bb.Texture
Affinity Beauty Concepts
This gel-creme gives grit and lift for tousled texture with a matte finish. WHO IT'S FOR • Density: fine to medium• Texture: straight to wav...
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Brilliantine
Affinity Beauty Concepts
Our first-ever product. This oil-based styling creme gives hair polish, separation, and sheen for languid, lived-in looks. WHO IT'S FOR • De...
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Bb.Gel
Affinity Beauty Concepts
This hi-hold gel sculpts and shapes hair – for a shiny, radiant finish that isn’t flaky or sticky. WHO IT'S FOR • Density: fine to thick• Te...
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Don’t Blow It (Thick)
Affinity Beauty Concepts
This rich creme conditions, de-frizzes, and adds control – for a refined, air-dried look (that lasts all day). WHO IT'S FOR • Density: mediu...
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All-Style Blow Dry
Affinity Beauty Concepts
A heat protective blow-dry creme for bounce, shine and volume. Invisible, microfine oil-absorbing powders help fight frizz and protect agains...
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Repair Blow Dry
Affinity Beauty Concepts
This serum-in-creme helps repair hair and keep blow dries looking smooth and healthy for up to three days. Repair technology helps seal split...
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Straight Blow Dry
Affinity Beauty Concepts
This heat-protective blow-dry creme helps keep styles smooth, sleek and frizz-free for up to three days. The non-greasy formula helps straig...
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Sumogel
Affinity Beauty Concepts
This hi-hold, clear gel solid creates clean styles with shine – and zero flakes. WHO IT'S FOR • Density: all• Texture: all • Type: healthy a...
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Sumotech
Affinity Beauty Concepts
This flexible creme solid is part wax, part paste, part creme – for pliable texture with a lo-shine finish. WHO IT'S FOR • Density: all• Tex...
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Curl Anti-Humidity Gel-Oil
Affinity Beauty Concepts
This frizz-fighting gelee combines the hold of a gel with the hydration of an oil – for glossy, elongated curls with movement. This gel-oil h...
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Don’t Blow It (Fine)
Affinity Beauty Concepts
This first-of-its kind creme enhances texture and body for an air-dried look with a product-free feel. Lightweight polymers enhance hair’s na...
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Styling Creme
Affinity Beauty Concepts
Part mousse, part creme – this body-building styler helps add lift and enhance curls. WHO IT'S FOR • Density: fine to medium• Texture: strai...
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Grooming Creme
Affinity Beauty Concepts
This conditioning styling creme gives separation, subtle hold, and a smooth, satin finish – whether air-dried or blow-dried. WHO IT'S FOR • Density...
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Curl Defining Creme
Affinity Beauty Concepts
This UV protective creme helps create flexible curls with definition. Hydrasculpt Blend and an exotic oil blend combine hydration and styling benef...
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Hairdresser's Invisible Oil
Affinity Beauty Concepts
This transformative clear oil instantly vanishes into hair – leaving a frizz-free, feathersoft feel and a trace of shine. This clear, lightweight ...
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Thickening Great Body Blow Dry Creme
Affinity Beauty Concepts
This heat-protective cream helps inflate blow dries to luscious new heights. Spiked with strand-swelling Emblica technology, the formula infuses h...
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Bb.Shimmer
Affinity Beauty Concepts
Add a strobing effect to your hair, body, and face with our festival-ready Bb.Shimmer. These limited-edition gels come in two holographic hues: Pr...
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Thickening Spray
Affinity Beauty Concepts
This pre-styler spray creates lasting lift and volume – for your lushest blow dry, ever. WHO IT'S FOR • Density: fine to medium• Texture: s...
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Tonic Primer
Affinity Beauty Concepts
This invigorating primer is blended with herbs, vitamins, and Tea Tree Oil to detangle and refresh hair . WHO IT'S FOR • Density: medium to ...
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Prep Primer
Affinity Beauty Concepts
This lightweight primer helps to detangle hair, preps hair for styling, and refreshes styles. This formula refreshes hair without weighing it down....
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Curl Pre-Style/Re-Style Primer
Affinity Beauty Concepts
This moisturizing, UV protective primer detangles and defines on day one – and refreshes and re-shapes on day two (and beyond). Hydrasculpt Blend™...
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Hairdresser's Invisible Oil Heat/UV Protective Primer
Affinity Beauty Concepts
This sublime leave-in treatment defrizzes, detangles, protects and conditions dry, coarse, or brittle hair. This top-selling leave-in treatment is...
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Prêt-à-powder Post Workout Dry Shampoo Mist
Affinity Beauty Concepts
Sweaty hair? Keep it clean. This quick-drying, dual-phase liquid mist is formulated specifically to clean and refresh sweaty strands. Plus, it abso...
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Hairdresser’s Invisible Oil Balm-to-Oil Pre-Shampoo Masque
Affinity Beauty Concepts
This pre-shampoo masque nourishes and hydrates – leaving hair soft, silky, and ultra-manageable in one use. The highly-concentrated balm liqu...
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While You Sleep Damage Repair Masque
Affinity Beauty Concepts
An overnight treatment to help reverse the appearance of damaged hair – for swingy, silky (de-stressed) strands by A.M. The overnight masque ...
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Save the Day Daytime Protective Repair Fluid
Affinity Beauty Concepts
A highly restorative, daily fluid for petal soft, instantly healthy-looking hair. The rich (but lightweight) concentrate, infused with Camelia Oil...
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Scalp Detox
Affinity Beauty Concepts
This invigorating scalp refresh instantly removes product buildup, oil, and impurities. Micellar water helps to gently cleanse the scalp, Panthe...
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Thickening Go Big Treatment
Affinity Beauty Concepts
This first-of-its-kind concentrate swells each strand – thanks to Emblica technology. Follow with your fave Bb.Thickening styler for lush, plush m...
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Surf Styling Leave In
Affinity Beauty Concepts
Make waves wherever you go with our new, limited edition Surf Styling Leave In. This UV-protective gel-creme conditions, detangles, and fights friz...
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Curl Butter Masque
Affinity Beauty Concepts
This deep moisture treatment re-energizes lifeless curls – leaving hair springy, soft, and shiny. Hydrasculpt Blend and an exotic oil blend work to...
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