Sumoclay
LOGIN TO PURCHASE

Sumoclay

Affinity Beauty Concepts

This matte, lightweight clay gives hair texture and workable hold – for bulked-up, broken-in looks. WHO IT'S FOR • Density: fine to medium• Texture...

View full details
Semisumo
LOGIN TO PURCHASE

Semisumo

Affinity Beauty Concepts

This hi-shine pomade helps fight frizz, creates definition and gives subtle hold for elegant, polished looks. Microcrystalline wax and beeswax help...

View full details
Holding Spray
LOGIN TO PURCHASE

Holding Spray

Affinity Beauty Concepts

This holding spray creates firm (yet flexible, workable, and brushable) control. WHO IT'S FOR • Density: fine to thick• Texture: straight to...

View full details
Curl Conditioning Mousse
LOGIN TO PURCHASE

Curl Conditioning Mousse

Affinity Beauty Concepts

This lightweight mousse locks in moisture for defined, touchable curls. Hydrasculpt Blend™ and an exotic oil blend combine hydration and styl...

View full details
Surf Foam Spray Blow Dry
LOGIN TO PURCHASE

Surf Foam Spray Blow Dry

Affinity Beauty Concepts

Part mousse (but way lighter), part salt spray (but less gritty) – for big, beachy texture with heat-styled polish. Infused with our signatur...

View full details
Strong Finish
LOGIN TO PURCHASE

Strong Finish

Affinity Beauty Concepts

This firm, no-slip hairspray gives strong hold with a modern, brushable finish – without flakes. Our innovative strong hold system keeps hair...

View full details
Spray de Mode
LOGIN TO PURCHASE

Spray de Mode

Affinity Beauty Concepts

This hairspray gives flexible, workable hold – plus, it has an exceptional memory for shape (even when brushed). The twist-lock nozzle allows...

View full details
Does It All
LOGIN TO PURCHASE

Does It All

Affinity Beauty Concepts

his hairspray gives light hold and a brushable, touchable finish that’s perfect for soft styles. The twist-lock nozzle allows for easy use an...

View full details
Surf Infusion
LOGIN TO PURCHASE

Surf Infusion

Affinity Beauty Concepts

This salt-meets-oil spray provides soft texture for sea-tossed waves with sheen. A mineral complex enhances texture, while a blend of tropica...

View full details
Surf Spray
LOGIN TO PURCHASE

Surf Spray

Affinity Beauty Concepts

This salt spray adds volume, body, and texture for matte, beachy waves (year-round). WHO IT'S FOR • Density: fine to medium• Texture:all types, str...

View full details
Thickening Dryspun Texture Spray
LOGIN TO PURCHASE

Thickening Dryspun Texture Spray

Affinity Beauty Concepts

This translucent dry finishing spray adds volume, lift, and airy texture – instantly. WHO IT'S FOR • Density: fine to medium• Texture: straight to ...

View full details
Thickening Full Form Soft Mousse
LOGIN TO PURCHASE

Thickening Full Form Soft Mousse

Affinity Beauty Concepts

This heat-protective mousse gives the same volume you love, but with a new, moisturizing formula – for a soft, cushiony (crunch-free) feel. WHO IT'...

View full details
Glimmer Finishing Spray
LOGIN TO PURCHASE

Glimmer Finishing Spray

Affinity Beauty Concepts

This lightweight shimmer spray (in Rose Gold, Gold Dust, and Silver Sparkle) adds a festive touch of twinkle to any style. WHO IT'S FOR All hair ty...

View full details
Sumo Liquid Wax+ Finishing Spray
LOGIN TO PURCHASE

Sumo Liquid Wax+ Finishing Spray

Affinity Beauty Concepts

Piecey, lived-in texture is so badass. Use this texturizing spray-wax for a (deliberately) undone look with buildable separation, light hold, and n...

View full details
Hairdresser's Invisible Oil Fragrance for Hair and Body
LOGIN TO PURCHASE

Hairdresser's Invisible Oil Fragrance for Hair and Body

Affinity Beauty Concepts

Inspired by the fan-fave fragrance blended into our Hairdresser’s Invisible Oil collection, this warm, delicate scent is spiked with Tiare Flower ...

View full details
Hairdresser's Invisible Oil Soft Texture Finishing Spray
LOGIN TO PURCHASE

Hairdresser's Invisible Oil Soft Texture Finishing Spray

Affinity Beauty Concepts

Infused with our signature 6-Oil Blend, this finishing mist gives styled hair a soft, casually-tousled texture, with light hold. Our nourishing, si...

View full details
Glow Blow Dry Accelerator
LOGIN TO PURCHASE

Glow Blow Dry Accelerator

Affinity Beauty Concepts

This lightweight spray cuts blow-dry time by 50%*, 3 out of 5 people agree. Plus, strands are left smooth, frizz-free, and protected against heat/U...

View full details
Thickening Creme Contour
LOGIN TO PURCHASE

Thickening Creme Contour

Affinity Beauty Concepts

This lightweight, pliable styling creme adds lived-in texture and definition to full-bodied styles. WHO IT'S FOR • Density: fine to thick• T...

View full details
Bb.Texture
LOGIN TO PURCHASE

Bb.Texture

Affinity Beauty Concepts

This gel-creme gives grit and lift for tousled texture with a matte finish. WHO IT'S FOR • Density: fine to medium• Texture: straight to wav...

View full details
Brilliantine
LOGIN TO PURCHASE

Brilliantine

Affinity Beauty Concepts

Our first-ever product. This oil-based styling creme gives hair polish, separation, and sheen for languid, lived-in looks. WHO IT'S FOR • De...

View full details
Bb.Gel
LOGIN TO PURCHASE

Bb.Gel

Affinity Beauty Concepts

This hi-hold gel sculpts and shapes hair – for a shiny, radiant finish that isn’t flaky or sticky. WHO IT'S FOR • Density: fine to thick• Te...

View full details
Don’t Blow It (Thick)
LOGIN TO PURCHASE

Don’t Blow It (Thick)

Affinity Beauty Concepts

This rich creme conditions, de-frizzes, and adds control – for a refined, air-dried look (that lasts all day). WHO IT'S FOR • Density: mediu...

View full details
All-Style Blow Dry
LOGIN TO PURCHASE

All-Style Blow Dry

Affinity Beauty Concepts

A heat protective blow-dry creme for bounce, shine and volume. Invisible, microfine oil-absorbing powders help fight frizz and protect agains...

View full details
Repair Blow Dry
LOGIN TO PURCHASE

Repair Blow Dry

Affinity Beauty Concepts

This serum-in-creme helps repair hair and keep blow dries looking smooth and healthy for up to three days. Repair technology helps seal split...

View full details
Straight Blow Dry
LOGIN TO PURCHASE

Straight Blow Dry

Affinity Beauty Concepts

This heat-protective blow-dry creme helps keep styles smooth, sleek and frizz-free for up to three days. The non-greasy formula helps straig...

View full details
Sumogel
LOGIN TO PURCHASE

Sumogel

Affinity Beauty Concepts

This hi-hold, clear gel solid creates clean styles with shine – and zero flakes. WHO IT'S FOR • Density: all• Texture: all • Type: healthy a...

View full details
Sumotech
LOGIN TO PURCHASE

Sumotech

Affinity Beauty Concepts

This flexible creme solid is part wax, part paste, part creme – for pliable texture with a lo-shine finish. WHO IT'S FOR • Density: all• Tex...

View full details
Curl Anti-Humidity Gel-Oil
LOGIN TO PURCHASE

Curl Anti-Humidity Gel-Oil

Affinity Beauty Concepts

This frizz-fighting gelee combines the hold of a gel with the hydration of an oil – for glossy, elongated curls with movement. This gel-oil h...

View full details
Don’t Blow It (Fine)
LOGIN TO PURCHASE

Don’t Blow It (Fine)

Affinity Beauty Concepts

This first-of-its kind creme enhances texture and body for an air-dried look with a product-free feel. Lightweight polymers enhance hair’s na...

View full details
Styling Creme
LOGIN TO PURCHASE

Styling Creme

Affinity Beauty Concepts

Part mousse, part creme – this body-building styler helps add lift and enhance curls. WHO IT'S FOR • Density: fine to medium• Texture: strai...

View full details
Grooming Creme
LOGIN TO PURCHASE

Grooming Creme

Affinity Beauty Concepts

This conditioning styling creme gives separation, subtle hold, and a smooth, satin finish – whether air-dried or blow-dried. WHO IT'S FOR • Density...

View full details
Curl Defining Creme
LOGIN TO PURCHASE

Curl Defining Creme

Affinity Beauty Concepts

This UV protective creme helps create flexible curls with definition. Hydrasculpt Blend and an exotic oil blend combine hydration and styling benef...

View full details
Hairdresser's Invisible Oil
LOGIN TO PURCHASE

Hairdresser's Invisible Oil

Affinity Beauty Concepts

This transformative clear oil instantly vanishes into hair – leaving a frizz-free, feathersoft feel and a trace of shine. This clear, lightweight ...

View full details
Thickening Great Body Blow Dry Creme
LOGIN TO PURCHASE

Thickening Great Body Blow Dry Creme

Affinity Beauty Concepts

This heat-protective cream helps inflate blow dries to luscious new heights. Spiked with strand-swelling Emblica technology, the formula infuses h...

View full details
Bb.Shimmer
LOGIN TO PURCHASE

Bb.Shimmer

Affinity Beauty Concepts

Add a strobing effect to your hair, body, and face with our festival-ready Bb.Shimmer. These limited-edition gels come in two holographic hues: Pr...

View full details
Thickening Spray
LOGIN TO PURCHASE

Thickening Spray

Affinity Beauty Concepts

This pre-styler spray creates lasting lift and volume – for your lushest blow dry, ever.  WHO IT'S FOR • Density: fine to medium• Texture: s...

View full details
Tonic Primer
LOGIN TO PURCHASE

Tonic Primer

Affinity Beauty Concepts

This invigorating primer is blended with herbs, vitamins, and Tea Tree Oil to detangle and refresh hair . WHO IT'S FOR • Density: medium to ...

View full details
Prep Primer
LOGIN TO PURCHASE

Prep Primer

Affinity Beauty Concepts

This lightweight primer helps to detangle hair, preps hair for styling, and refreshes styles. This formula refreshes hair without weighing it down....

View full details
Curl Pre-Style/Re-Style Primer
LOGIN TO PURCHASE

Curl Pre-Style/Re-Style Primer

Affinity Beauty Concepts

This moisturizing, UV protective primer detangles and defines on day one – and refreshes and re-shapes on day two (and beyond). Hydrasculpt Blend™...

View full details
Hairdresser's Invisible Oil Heat/UV Protective Primer
LOGIN TO PURCHASE

Hairdresser's Invisible Oil Heat/UV Protective Primer

Affinity Beauty Concepts

This sublime leave-in treatment defrizzes, detangles, protects and conditions dry, coarse, or brittle hair. This top-selling leave-in treatment is...

View full details
Prêt-à-powder Post Workout Dry Shampoo Mist
LOGIN TO PURCHASE

Prêt-à-powder Post Workout Dry Shampoo Mist

Affinity Beauty Concepts

Sweaty hair? Keep it clean. This quick-drying, dual-phase liquid mist is formulated specifically to clean and refresh sweaty strands. Plus, it abso...

View full details
Hairdresser’s Invisible Oil Balm-to-Oil Pre-Shampoo Masque
LOGIN TO PURCHASE

Hairdresser’s Invisible Oil Balm-to-Oil Pre-Shampoo Masque

Affinity Beauty Concepts

This pre-shampoo masque nourishes and hydrates – leaving hair soft, silky, and ultra-manageable in one use. The highly-concentrated balm liqu...

View full details
While You Sleep  Damage Repair Masque
LOGIN TO PURCHASE

While You Sleep Damage Repair Masque

Affinity Beauty Concepts

An overnight treatment to help reverse the appearance of damaged hair – for swingy, silky (de-stressed) strands by A.M. The overnight masque ...

View full details
Save the Day  Daytime Protective Repair Fluid
LOGIN TO PURCHASE

Save the Day Daytime Protective Repair Fluid

Affinity Beauty Concepts

A highly restorative, daily fluid for petal soft, instantly healthy-looking hair. The rich (but lightweight) concentrate, infused with Camelia Oil...

View full details
Scalp Detox
LOGIN TO PURCHASE

Scalp Detox

Affinity Beauty Concepts

This invigorating scalp refresh instantly removes product buildup, oil, and impurities. Micellar water helps to gently cleanse the scalp, Panthe...

View full details
Thickening Go Big Treatment
LOGIN TO PURCHASE

Thickening Go Big Treatment

Affinity Beauty Concepts

This first-of-its-kind concentrate swells each strand – thanks to Emblica technology. Follow with your fave Bb.Thickening styler for lush, plush m...

View full details
Surf Styling Leave In
LOGIN TO PURCHASE

Surf Styling Leave In

Affinity Beauty Concepts

Make waves wherever you go with our new, limited edition Surf Styling Leave In. This UV-protective gel-creme conditions, detangles, and fights friz...

View full details
Curl Butter Masque
LOGIN TO PURCHASE

Curl Butter Masque

Affinity Beauty Concepts

This deep moisture treatment re-energizes lifeless curls – leaving hair springy, soft, and shiny. Hydrasculpt Blend and an exotic oil blend work to...

View full details