COLORPROOF TRUCURL CURL PERFECTING CREME 5.1oz
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COLORPROOF TRUCURL CURL PERFECTING CREME 5.1oz

Affinity Beauty Concepts

Enhance and defrizz natural curls while providing shape, separation and control. This luxurious formula features our proprietary IllumaCurl Complex...

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COLORPROOF TRUCURL CURL PERFECTING CONDITIONER
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COLORPROOF TRUCURL CURL PERFECTING CONDITIONER

Affinity Beauty Concepts

Spoil your curls with the ultimate curl-minded conditioner. This formula delivers concentrated, weightless hydration and groundbreaking anti-frizz ...

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COLORPROOF TRUCURL ANTI-FRIZZ OIL 1.7oz
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COLORPROOF TRUCURL ANTI-FRIZZ OIL 1.7oz

Affinity Beauty Concepts

Transform curls and get glowing. Revolutionary, clear, non-staining, oil nourishes, defrizzes and restores hair to its healthiest condition ever. P...

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COLORPROOF SUPERSHEER CLEAN CONDITIONER
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COLORPROOF SUPERSHEER CLEAN CONDITIONER

Affinity Beauty Concepts

Fueled by powerful, natural bioactives, this ultra-sheer, 100% HYPOALLERGENIC, ZERO SILICONE, ZERO FRAGRANCE color-loving formula strengthens, repa...

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COLORPROOF SUPERRICH MOISTURE CONDITIONER
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COLORPROOF SUPERRICH MOISTURE CONDITIONER

Affinity Beauty Concepts

Moisturize and repair color treated hair while infusing superior shine and touch-me texture. Never coats or weighs hair down, this next generation,...

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COLORPROOF SUPERPLUMP VOLUME CONDITIONER
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COLORPROOF SUPERPLUMP VOLUME CONDITIONER

Affinity Beauty Concepts

This ultra-light, first-of-its-kind volumizing conditioner pumps in weightless body and shine while prolonging color life and vibrancy. Finally, it...

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COLORPROOF SIGNATUREBLONDE VIOLET CONDITIONER
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COLORPROOF SIGNATUREBLONDE VIOLET CONDITIONER

Affinity Beauty Concepts

Restore your signature shade while nourishing hair from the inside out. This ultra-rich violet conditioner instantly neutralizes brassy and yellow ...

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COLORPROOF SIGNATUREBLONDE RESTORATIVE FILLER 6.7oz
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COLORPROOF SIGNATUREBLONDE RESTORATIVE FILLER 6.7oz

Affinity Beauty Concepts

The process of bleaching hair can leave it fragile and porous. This restorative treatment prolongs the vibrancy of your signature blonde shade whil...

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COLORPROOF PURERELEASE INSTANT DETANGLE 8.5oz
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COLORPROOF PURERELEASE INSTANT DETANGLE 8.5oz

Affinity Beauty Concepts

Instantly detangle, repair, nourish and reduce breakage like never before possible. This high performance, 100% vegan, leave-in spray keeps hair ma...

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COLORPROOF DEEPQUENCH MOISTURE MASQUE 5.2oz
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COLORPROOF DEEPQUENCH MOISTURE MASQUE 5.2oz

Affinity Beauty Concepts

Quench color treated hair with this rich, creamy, next generation masque specifically designed to infuse incredible moisture deep into the hair sha...

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COLORPROOF CRAZYSMOOTH RADICALLYSMOOTH ANTI-FRIZZ SERUM 5.1oz
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COLORPROOF CRAZYSMOOTH RADICALLYSMOOTH ANTI-FRIZZ SERUM 5.1oz

Affinity Beauty Concepts

Calling all smooth addictsCrazySmooth® just got radical. This next generation serum instantly smoothes for long-lasting, frizz-free style with full...

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COLORPROOF CRAZYSMOOTH EXTREME SHINE TREATMENT OIL 1.7oz
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COLORPROOF CRAZYSMOOTH EXTREME SHINE TREATMENT OIL 1.7oz

Affinity Beauty Concepts

Feather-light 100% vegan nourishing treatment instantly defrizzes and infuses hair with astonishing smoothness, extreme shine, and unsurpassed col...

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COLORPROOF CRAZYSMOOTH ANTI-FRIZZ TREATMENT MASQUE 5.2oz
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COLORPROOF CRAZYSMOOTH ANTI-FRIZZ TREATMENT MASQUE 5.2oz

Affinity Beauty Concepts

Instantly defrizz, moisturize, repair and transform frazzled tresses into smooth, soft, sleek, and gorgeous. Breakthrough ingredient blend includin...

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COLORPROOF CRAZYSMOOTH ANTI-FRIZZ CONDITIONER
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COLORPROOF CRAZYSMOOTH ANTI-FRIZZ CONDITIONER

Affinity Beauty Concepts

Experience vibrant, glossy, smooth-as-silk results while nourishing and detangling. Smoothing technology featuring a proprietary blend of exclusive...

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COLORPROOF BIOREPAIR-8 ANTI-THINNING CONDITIONER
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COLORPROOF BIOREPAIR-8 ANTI-THINNING CONDITIONER

Affinity Beauty Concepts

BioRepair-8 is our first skin-care inspired, scientifically advanced treatment that uniquely targets the four main causes of hair loss. Weve harnes...

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COLORPROOF BAOBAB HEAL & REPAIR LEAVE-IN TREATMENT 5.1oz
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COLORPROOF BAOBAB HEAL & REPAIR LEAVE-IN TREATMENT 5.1oz

Affinity Beauty Concepts

In a single use, repair, rehydrate, and revitalize even the thirstiest, most damaged locks. Visibly reset hairs age while restoring it back to opti...

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COLORPROOF BAOBAB HEAL & REPAIR CONDITIONER
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COLORPROOF BAOBAB HEAL & REPAIR CONDITIONER

Affinity Beauty Concepts

Infuse hair with astonishing new life and restore healthy condition. Experience the powerful, life-giving nutrition of Africas Tree of Life," the m...

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COLORPROOF TRUCURL CURL PERFECTING SHAMPOO
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COLORPROOF TRUCURL CURL PERFECTING SHAMPOO

Affinity Beauty Concepts

Finally, the most gentle, next generation sulfate-free shampoo designed for the specialized needs of naturally curly, color treated hair. Formulate...

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COLORPROOF SUPERSHEER CLEAN SHAMPOO
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COLORPROOF SUPERSHEER CLEAN SHAMPOO

Affinity Beauty Concepts

Fueled by powerful, natural bioactives, this ultra-sheer, 100% HYPOALLERGENIC, ZERO SILICONE, ZERO FRAGRANCE formula gently cleanses, leaving hair ...

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COLORPROOF SUPERRICH MOISTURIZING SHAMPOO
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COLORPROOF SUPERRICH MOISTURIZING SHAMPOO

Affinity Beauty Concepts

Nourish tresses with lightweight moisture while gently cleansing. This breakthrough formula envelopes hair in a luxurious billowy lather that rinse...

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COLORPROOF SUPERPLUMP VOLUME SHAMPOO
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COLORPROOF SUPERPLUMP VOLUME SHAMPOO

Affinity Beauty Concepts

Never before possible volume. Incredibly rich billowy lather. This revolutionary volumizing shampoo gently cleanses hair while infusing weightless ...

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COLORPROOF SIGNATUREBLONDE VIOLET SHAMPOO
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COLORPROOF SIGNATUREBLONDE VIOLET SHAMPOO

Affinity Beauty Concepts

Illuminate, brighten and replenish blonde, bleached or silver color-treated hair. This sulfate-free revitalizing shampoo featuring pure violet pigm...

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COLORPROOF FRESHSTART SOFT DRY SHAMPOO
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COLORPROOF FRESHSTART SOFT DRY SHAMPOO

Affinity Beauty Concepts

Quick, no-wash solution instantly extends style. Ultra-sheer formula absorbs oil, sweat, and odor, leaving hair soft with a clean look and feel. Bl...

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COLORPROOF CRAZYSMOOTH ANTI-FRIZZ SHAMPOO
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COLORPROOF CRAZYSMOOTH ANTI-FRIZZ SHAMPOO

Affinity Beauty Concepts

Prepare yourself to be amazed. Breakthrough smoothing, de-frizzing technology, featuring a proprietary blend of exclusive oils including Camellia O...

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COLORPROOF CLEARITUP DETOX SHAMPOO
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COLORPROOF CLEARITUP DETOX SHAMPOO

Affinity Beauty Concepts

This 100% vegan, next generation, super-charged detoxifier is the ultimate rehab for color treated hair. Special ingredients, including baking soda...

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COLORPROOF BIOREPAIR-8 ANTI-THINNING SHAMPOO
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COLORPROOF BIOREPAIR-8 ANTI-THINNING SHAMPOO

Affinity Beauty Concepts

BioRepair-8 is our first skin-care inspired, scientifically advanced treatment that uniquely targets the four main causes of hair loss. Weve harnes...

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COLORPROOF BAOBAB HEAL & REPAIR SHAMPOO
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COLORPROOF BAOBAB HEAL & REPAIR SHAMPOO

Affinity Beauty Concepts

The most powerful and life-giving nutrition on the planet is inside this bottle - the Baobab super fruit from Africa''s ""Tree of Life"". Used for ...

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